What is Cloud-Since-Birth and Why Does it Matter?

Choosing a Tech Platform in 2022

Today it seems that software solutions targeting enterprise operations are doing so with the positioning that the solution(s) is housed in the “cloud”, but what does that really mean? Well, it means different things to different people, and the complexity goes up when trying to compare solutions (apples to apples) vs infrastructures (apples to oranges). That said, it is very important to understand and incorporate into your buying criteria.

We come across this topic a lot when working with clients or prospects on solution evaluations, and you’d be surprised at the amount of misleading information being presented to the market. As an example, just because a sales rep presents their solution to you as a SaaS solution (software as a service) does not mean that it is a cloud-based solution. And, if it was a cloud-based solution, what type is it? Is it an old clunky technology stack that has been ported from private servers to public cloud and or private cloud? The fact is, each deployment and instance is different, and if done properly would present huge advantages to the provider and the end users. That said, not all cloud solutions are equal.

In the transportation technology industry, solutions have been consolidated, ported, integrated and glued together after years of acquisitions, generations of technical debt and decades of sins and scale issues. The opportunity to completely rebuild a technology stack while paying customers are using it and relying on new features and continuous availability is scarce. That is bundled with the likelihood that R&D funding is most likely allocated to the platforms generating the most revenue (aka: legacy platforms), and the opportunity to invest needed resources and focus on building something from the ground up is equally unlikely. So why does this matter to you as a transportation company or services company that is evaluating providers before making a material investment into technology? It’s simple — if a solution was built from scratch using the newest technologies such as cloud services, high-performing software languages, and processes such as the use of microservices, then it will perform better, update faster, and provide scale and velocity to the provider. This in turn means more features, less bugs, and better reliability for you as the end user.

The truth is, cloud computing today takes many shapes. As an example multi-cloud and hybrid cloud solutions offer technology companies further flexibility when it comes to performance redundancy and costs. Hybrid cloud combines both a public cloud infrastructure with that of a private cloud infrastructure. The combination of the two enables extensive computing (which can be costly) to operate in the private cloud while the main functionality and hierarchy live in the high availability public cloud solution. This offers the ability to provide end customers with data intensive solutions like analytics and visualization tools like BI without slowing down the core functionality of the system.

Another common deployment is the multi-cloud infrastructure. It combines two separate public cloud architectures to provide redundancy, and load balancing across disparate networks, which provides end users with a high-reliability and high-performance experience, free from major outages — we have all heard about them in the news — that cripple access to mission-critical tools such as driver log books and load assignments.

So, in summary, not all cloud solutions and deployments are created equal. Your larger legacy options, with their long lists of customers and cluttered logo slides, are more often than not ticking timebombs waiting for another rack to be thrown at a pervasive problem that can not be fixed, but rather needs to be replaced.

At Pedigree Technologies, we are a cloud-since-birth technology company, meaning our solutions were built from the ground up in the cloud, and have been iterated over the years using only the best processing and infrastructure advancements available; we never had to undergo a server migration from our closets or “data center” to a cloud provider.

What is a data center by the way?! I sure hope our competitors stop listing that as some type of advantage versus the costly lease space and redundant headcount it really is.

Do your homework, and when you’re evaluating options and you are checking the box for “cloud hosted”, remember that cloud hosted does not mean it’s a true cloud solution — and if it is, it’s crucial to ask what kind and why and which services are running on which parts. Ask the tough questions and see how they respond; if it truly is an advantage, then their sales staff will be educated on it and use it as such. Reliable infrastructure is not a bullet point on a slide, but the foundation of the solution you are seeking.

See why Pedigree Technologies exceeds performance and reliability standards >>

Buying Based on Functionality vs History

In the transportation technology industry we have been trading bragging rights for years now. One provider does X better than Y and the other bought B & A but what really matters to fleets when making an investment into technology?

We spent the last year or so collecting information from our customers, prospects and even competitors and a few themes emerged. While the ability to solve complex business problems remains top of mind for the fleet operator, it is not always the deciding factor when evaluating one provider over the other. 3 out of 5 prospects we talked with said that relationships and references were deciding factors in why they were leaning our way or another way. 2 out of the 5 stated that most providers “all do the same things” and 4 out of 5 competitors listed “name dropping” and references as a leading sales tactic when soliciting new business.

These findings (amongst others) were telling and influenced us writing this blog post to our audiences with a few pointers and some advice when it comes to attributing weight to decision criteria. So here it goes…



Not All Features Are Created Equal:

Just because a provider can state that they provide electronic log books does not make them as competent as another provider that provides a comprehensive, integrated hours of service (HOS) solution that happens to include an electronic log book. As an example at Pedigree Technologies we support over 45 HOS exemptions which provide our clients with competitive advantage fueled by more operating hours because we can support various calculations for niche industry applications such as Oil & Gas or North of 60. What’s that you ask? Exactly our point!


Tech Over Talk:

We have sat through our fair share of painful sales presentations and it’s one thing to talk about features or functionality but it’s far more powerful to discuss business problems and how the tech will solve them vs listing off a series of cool functionality that may or may not be applicable to the audience. Our team must undergo rigorous industry training to qualify as a sales professional, in fact most of our sales team comes from the transportation industry vs the technology industry. This provides a knowledge base that you can’t teach, but rather have to live. The benefits of industry experience come out in spades when working on solutions.


Buying to Catch Up Is Not a Sign of Progress, It’s a Sign of Upcoming Integration Challenges:

We have all seen dozens of transactions in the telematics and fleet technology space over the last decade or so. It is incredibly predictable to identify the path of these consolidating entities over the first few years post combination. As an example: It does not make financial sense for these companies to maintain two technology stacks, so eventually one of them will sunset and many customers will be forced to migrate to either the other platform or a new one all together. Either way the misnomer surrounding buying from one of the consolidators is flawed and almost always results in a shift away from that provider within 3 years. The safest bet is to work with a real tech company that has a fully integrated solution since birth.


Bigger Isn’t Always Better:

Have you ever heard the term, “it takes a long time to turn this ship”? That is in relation to the effort and complexity that comes with larger less nimble organization. In fact there are many business books written about this very corporate challenge. Escape Velocity by Geoffrey Moore for one. A good read for innovators and those looking to buy from innovators. It is hard enough to produce leading edge technology and mission critical solutions without having to worry about how it will impact legacy platforms and deployments. You know who we are referring to here. ;)


So in summary it is important to evaluate not just the technology, not just the referenceable customers, not only the size of the organization and not only the people, but a combination of all of them. Think about it this way — as a fleet operator, how do you solicit new business and how do you want your target audience to measure your value? What are your competitive strengths? Now that you’ve answered that question — apply the same logic to your vendor and partner selections.

Let’s build something remarkable together — the unofficial member of your fleet operations team!


4 New Cab-Mate ELD solutions certified in Canada

Pedigree Technologies Adds 4 New Cab-Mate Solutions to the Certified Canadian ELD Registry

With the addition of four new configurations, we are excited to announce that all of our Cab-Mate solutions are now officially certified for Canadian ELD use!

You can find the official press release and more information below:

Pedigree Technologies Adds 4 New Cab-Mate Platforms[sic] to the Certified Canadian ELD Registry   —  the Most of Any Provider

FARGO, N.D. / PRNEWSWIRE / March 16, 2022

Pedigree Technologies announced that four new Cab-Mate configurations have completed third-party certification for compliant operation against the newly imposed Canadian Electronic Logging Device (ELD) mandate, effective June 12, 2021. This round of certifications marks the fifth configuration certified by Transport Canada, the most of any provider. Pedigree was also the first US supplier to achieve Canadian certification. “The expanded options for our Canadian operating customers are another example of our team’s dedication to compliance,” said Wade Wilson, CEO of Pedigree Technologies. “We remain focused on continuously outpacing our larger and slower competitors,” he added.

Unlike the self-certification process in the U.S., Canada has opted for governed third-party certification to ensure regulations are properly adhered to. This round of certification brings the addition of the Cab-Mate Open, Cab-Mate Flex, Cab-Mate Connect, and Cab-Mate Elite to the list that already included the Cab-Mate One configuration. These configurations demonstrate Pedigree’s commitment to right-fitting, easy-to-install hardware and software solutions. All Cab-Mate configurations come standard with Cab-Mate ELD software, along with DVIR (Driver Vehicle Inspection Record), Fleet Management, Vehicle Diagnostics & Maintenance, IFTA for fuel tax reporting, and Two-Way Messaging applications.

The service includes connectivity to both Canadian and U.S. wireless networks, eliminating costly roaming fees for fleets operating on either side of the border. In addition to providing more certified Canadian ELD options, Pedigree Technologies also supports the most comprehensive set of Hours of Service (HOS) rules and exemptions in the industry. “These exemptions provide our customers with a robust and fully compliant range of solutions no matter where they operate in North America,” said Joshua DeCock, Vice President of Product Management for Pedigree Technologies.

The Cab-Mate suite[sic] of solutions provide fleet operators with reliable information on the performance and utilization of the vehicles and drivers in asset-intensive industries such as transportation, agriculture, oil and gas, and heavy construction. “Adding these additional configurations to our portfolio of certified options in Canada is another example of the flexibility and premium architecture needed to offer both best-of-breed solutions and to help manage ever-changing regulations,” added DeCock.


Pedigree Technologies is the leading provider of solutions that enable companies to make better business decisions by providing real-time visibility and management tools via the OneView IoT and telematics platform. The OneView platform is customizable and built for growth with expandable solutions for People (enterprise), Safety (compliance), and Performance (service/supply chain), while improving the ability to dynamically manage people and operating environments. Key solutions include ELDs, asset tracking, fleet management, maintenance, dispatching, IoT sensors, and more. Pedigree provides 24x7x365 domestic customer service and employs more than 90 professionals across the country. The company was founded in 2004 and is based in Fargo, North Dakota. For more information, visit PedigreeTechnologies.com.  For more information about this release or Pedigree Technologies, please contact April Dennis at April.Dennis@PedigreeTechnologies.com.